The architecture is by design focused to integrate the best available components and adds what is required to make our platform an easy to use, affordable solution for all e-commerce applications.The «Boxalino Narratives» are an important part to translate all the data, strategies and intelligence to engaging interactions.A top-notch configuration model, including code-generation makes an excellent combination of configurability and high-speed execution.Import of predictive models is also part of the game.